“Every industry has its stars,
and in the world of advertising,
George Lois is a Supernova,
the original Mr. Big Idea. Since the
’50s, he’s had a titanic
influence on world culture.”
BUSINESS WEEK
“George Lois, pioneer, innovator...
is an advertising genius...
Superman of Madison Avenue...
America’s master communicator.”
NEW YORK MAGAZINE
“At the pulsating intersection
of ’60s iconography and
iconoclasm stood George Lois,
genius adman, who went
on to sock it to the nation’s eyeballs
as Esquire’s cover designer.”
VANITY FAIR
“The brash George Lois
was the agent provocateur who
triggered advertising’s
Creative Revolution of the 1960’s.
His remarkable legacy
continues to set the standard.”
THE NEW YORK TIMES